Olivella Catering’s brand identity draws from the rich Mediterranean heritage of Olivella, Spain. The upscale visual identity integrates earthy tones, refined aesthetics, and cultural elegance, reflecting the sophistication of its catering services.
Re-Branding
Catering & Hospitality
May 2024
The moodboard captures a Mediterranean vision with vibrant, warm colors inspired by the landscapes and cultural heritage of Spain. Blending historical charm with earthy elegance, it reflects the refined, high-end catering services of Olivella Catering.
The concept revolves around the town of Olivella, symbolized by an olive icon derived from its monastery’s architectural details. By removing food-related iconography, the redesign elevates the brand’s upscale, sophisticated image.
The refined color palette uses Almond for elegance, Russet for richness, and greens (Fern, Moss, Cal Poly) to evoke natural vitality.
The Aloe Vera font provides a thin, elegant style, complemented by Apparat Medium for readability.
I believe everyone has a unique “Wonderland” inside them – a philosophy inspired by Alice in Wonderland – which I infuse into my work by embracing the weird and unexpected. No matter what I create, I’m always pushing the boundaries of design, exploring new possibilities with every project.