This project is a vibrant exploration of the inspirations drawn from Alberta's rich and diverse landscapes, history, and multicultural communities. Each design in this collection is a tribute to the breathtaking natural beauty of Alberta. These elements are intricately woven into the visual identity of The Bell in Scona Brewery's beer cans and characters.
This moodboard encapsulates the journey of bringing these inspirations to life, showcasing the creative process behind each element that makes each design something truly special.
Product Design
Craft Beer
November 2023 – March 2024
Each character for The Bell in Scona Brewery’s beer cans underwent an intricate creation process. I considered the name, beer flavour, and the type of person we wanted each character to relate to, ensuring a strong marketing impact.
Narratives: These were carefully chosen to reflect Alberta’s cultural and historical richness, giving each character a unique story.
Flavour Profiles: Characters were inspired by the beer flavours. For instance, a robust IPA inspired a rugged adventurer, while a hoppy NEPA was represented by a lively, carefree individual.
Target Audience: The characters were created with the target audience in mind, ensuring they resonate with consumers’ interests and lifestyles. This connection enhances their appeal and market presence.
Here are the final designs for The Bell in Scona Brewery’s beer labels and cans. Each label captures the essence of Alberta’s landscapes, history, and multicultural heritage. The intricate character designs, aligned with the unique flavors of each beer, ensure a strong connection with our target audience. These mockups showcase the vibrant, engaging packaging that brings our beers and their stories to life.
Inspired by Alberta's prairies and cowboys, this character blends the ruggedness of Arthur Morgan from Red Dead Redemption with the toughness of Chuck Norris.
Reflecting the mystery and subversion of Whyte Ave in Edmonton, this character brings an enigmatic charm to every sip.
Capturing the tranquility and happiness of Lake Louise, this character embodies serene joy and peacefulness.
Inspired by Bill Peyto, the first warden of Banff National Park, this character is a tribute to rugged wilderness and pioneering spirit.
Evoking the fun times in Edmonton and the lively spirit of John Travolta’s character in Grease, this character is all about excitement and energy.
I believe everyone has a unique “Wonderland” inside them – a philosophy inspired by Alice in Wonderland – which I infuse into my work by embracing the weird and unexpected. No matter what I create, I’m always pushing the boundaries of design, exploring new possibilities with every project.