Comfy Couch Psychology approached us to develop a full brand identity for their new psychology practice. They wanted a brand that would reflect the welcoming, comfortable, and calming environment that clients experience during therapy sessions. I was responsible for designing the logo, creating the full branding package, and preparing all visual assets for the website to ensure consistency across their online presence.
Branding
Health Care
2019 – 2020
The concept for Comfy Couch Psychology’s branding draws inspiration from the symbol of comfort and familiarity: the couch, which is synonymous with the traditional therapy setting. The idea was to evoke a sense of calm, safety, and trust—qualities essential for clients seeking psychological care. The color palette we chose reflects this vision, featuring soft, soothing tones that help create a relaxing and approachable brand identity. The final design portrays an inviting and professional atmosphere, resonating with both the client’s mission and their target audience.
Through this project, I aimed to create a brand that would be both aesthetically pleasing and deeply reassuring to clients looking for psychological services.
I believe everyone has a unique “Wonderland” inside them – a philosophy inspired by Alice in Wonderland – which I infuse into my work by embracing the weird and unexpected. No matter what I create, I’m always pushing the boundaries of design, exploring new possibilities with every project.