the marriage savers

Branding For Cleaning services

The Marriage Savers, a residential and commercial cleaning service, approached us to revamp their existing branding. The owner, who had originally designed the branding herself, sought a fresh, more professional identity that captured the quirky, fun personality of the business while showcasing the high-quality cleaning services offered. I took on the task of redesigning the logo and creating a full branding package that would align with her vision, resulting in a vibrant and memorable visual identity.

CATEGORY

Branding

INDUSTRY

Cleaning Services

DATE

2019 – 2020

THE CONCEPT

The concept behind The Marriage Savers’ branding was driven by the owner’s lively and outgoing personality. Inspired by her Mexican heritage and the vibrant, eye-catching colors associated with Mexican culture, we chose a bold, energetic color palette that reflects the fun and quirky side of the business. The logo design, which features a house and commercial building wrapped in soap bubbles and sparkles, perfectly conveys the essence of cleanliness and professionalism, while maintaining a playful and approachable vibe.

The goal was to create a brand that stands out visually and connects with clients through its inviting, fun energy, making cleaning services feel approachable and enjoyable.

BRANDING

In addition to the logo, I developed a complete suite of materials, including business cards, flyers, and digital assets for social media, ensuring consistency across all platforms. The branding was extended to social media campaigns, where I also assisted the owner with Google Ads and customer relationship management, helping her engage with her audience in a lively and approachable way.