The Pink Wand Cleaning Services, already established with its own branding and strong vision, approached us for support in elevating their social media presence. The owner sought help with developing a comprehensive strategy to boost engagement and extend their reach online. I was tasked with creating all the social media visuals and developing a detailed plan to maintain consistency with the brand’s unique identity.
Social Media & Digital Footprint
Cleaning Services
2019 – 2020
The Pink Wand’s branding is built around a playful, nostalgic aesthetic, drawing inspiration from 1950s housewives and set against a pink-dominated color palette with gradients and hues. To maintain cohesion with this established look, all social media content was designed to reflect the charm and retro feel of the brand. The visuals were crafted to reinforce this theme, incorporating a mix of humor and practicality, while also tying into the cleaning services the company offers.
The focus was to stay true to the owner’s vision while enhancing the brand’s presence across social media platforms, helping to engage their target audience with both informational and promotional content.
For The Pink Wand Cleaning Services, I developed a strategic approach aimed at fostering engagement and increasing brand awareness. The content revolved around a series of “Did You Know” posts, offering cleaning tips and tricks that were both informative and aligned with the brand’s fun, 1950s-inspired aesthetic. These posts not only provided valuable content but also created a platform to showcase the company’s expertise in the cleaning industry.
In addition, a significant part of the strategy was dedicated to promoting the franchising opportunities available with The Pink Wand. This involved creating visually appealing posts that informed potential franchisees about the benefits of joining the brand, all while keeping the visuals consistent with the brand’s established retro look. The overall social media strategy focused on a balance between practical cleaning advice and business promotion, ensuring a dynamic and engaging presence.
I believe everyone has a unique “Wonderland” inside them – a philosophy inspired by Alice in Wonderland – which I infuse into my work by embracing the weird and unexpected. No matter what I create, I’m always pushing the boundaries of design, exploring new possibilities with every project.